Marfa Dialogues

James Evans - Prada Marfa

James Evans
Prada Marfa, 2005
Digital photograph
40 x 50 inches (unframed)
Edition number 16 of 25

Noted West Texas photographer James Evans captures the essence of Michael Elmgreen and Ingar Dragset's sculptural intervention Prada Marfa, called "the loneliest boutique on Highway 90." Conceived by the Berlin-based Elmgreen & Dragset and co-produced by Ballroom Marfa and Art Production Fund, Prada Marfa is seated squarely in the most public of American spaces: along an empty stretch of highway, 35 miles west of Marfa.

"Sympathy is hardly the sentiment tone expects to feel for a sham Prada store in the middle of nowhere, featuring an exclusive line of 2005 shoes and handbags, yet that is precisely what it elicits. Channeling Robert Smithson's materialization of entropic forces in his work, Elmgreen and Dragset create a socio-economic entropy in reverse, introducing Prada's aura of wealth and status into a situation of eclipse and decay." -- Excerpt from the Prada Marfa catalogue with essay by Dominic Molon

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